Search Engine Marketing and Optimization

Resources

News
Reuters
"Gold Mine Found in Web Searches"
4/17/05 - General interest article states that spending on web advertising, at $8 billion, is 20 times what it was 4 years ago. Includes data from a study that reports the cost per lead at $8.50 for search, $20 for yellow pages, $50 for online display ads, $60 for e-mail and $70 for direct mail.

Wall Street Journal
"Internet Firms Face Legal Test on Advertising Fees"
4/5/05 - Reports on a class action suit filed by a group of online pay-per-click advertisers who allege that Google, Yahoo, AskJeeves, Findwhat, Lycos, Looksmart, and others have charged them unfairly for fraudulent clicks.

NPR
Morning Edition
"Advertisers Log On for Big Profits"
3/28/05 - Discusses the increase in online advertising over traditional marketing.

New York Times, Newsweek, AP
Will mainstream coverage of click fraud push pay-per-click engines to invest in preventive technology? We can only hope!

New York Times, "Fears of Fraud Grow on Pay-per-Click Ads," by Nat Ives, 3/4/05
Newsweek, "When Mice Attack," by Brad Stone, 1/24/05
AP, "Click Fraud Looms as Threat to Search Engine Advertising Growth," by Michael Liedtke, 2/10/05

60 Minutes
Get an inside look at Google with 60 Minutes' Jan. 2, 2005 report. See the video, or read a summary, at http://www.cbsnews.com/stories/2004/12/30/60minutes/main664063.shtml

National Public Radio (NPR)
Morning Edition
"The Search Engine Wars"
4/12/04-4/16/04
The first report in this audio series, "Old School Search," may be of interest to those very new to search engines, as it describes the basics of how search engines work and how they've evolved. The fourth part of this audio series is especially interesting. Listen to the whole series, or skip ahead to the fourth part: "The Industry Around the Industry, or, Search Engine Wars: Fighting Dirty Tricks." This report provides an introductory look at search engine optimization and how it works, from keyword research to unethical SEO practices and the search engines' secret algorithms.

USA Today
For Google, Many Retailers Eagerly Jump Through Hoops
2/4/04 - Explains the importance of Google - that is, the cost-effectiveness of good positioning in Google compared with traditional marketing methods - through stories from business owners whose businesses have been directly influenced by good (or bad) rankings.

Forums
WebMasterWorld.com
Forums for web developers and search engine marketing professionals.

SearchEngineWatch.com
Newsletter and forums for search engine marketing professionals.

Tools
Search Engine Dictionary
Great for those new to search engine optimization.

Search Engine Relationship Chart
Download a PDF that shows the ever-evolving relationships between the major search engines.

Information
SearchEngineWatch.com
Provides search engine submission tips. Reports on changes in the industry and at specific search engines.

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Testimonials

"Karyn helped us achieve number one rankings in the search engines... We have seen growth in sales every year by 40-50%....We trust Karyn with our business and attribute our success on the Internet to her."
Patty Englebaugh
President
Ergostoreonline

More Testimonials

TRACK RECORD
I increased traffic to one website from 200 to 9,000 visitors per month with search engine optimization alone.

DID YOU KNOW
that 60-80% of online users find products and services via search engines?

DID YOU KNOW
that search engine optimization is widely known as the most cost-effective form of web marketing?

Specializing in search engine optimization, pay-per-click & Internet marketing strategy
for cost-effective web design & e-commerce solutions, since 1999.