Search Engine Reports

Search Engine Reports

April, 2007
Yahoo de-emphasizes its directory by removing links to it from the home page and from directory-listed sites returned by the index. An inbound link from Yahoo Directory is still worth the cost, because it confers reputability on your site, which helps your ranking.

Over 85% of U.S. mobile phone users may now take advantage of Yahoo's mobile search service...and view ads published on Yahoo's new mobile ad network.

Google lifts the curtain on their spam reporting system, explaining that there are two kinds of penalties: The first is called a "yellow card"; this results in a temporary exclusion of the offending site from Google's index. The second is a "red card" - Google's play when the webmaster of the offending site does not make changes in response to the yellow card. The red card results in a longer-lasting exclusion. Google acknowledged that they don't investigate all anonymous spam reports. They do investigate reports made through Google Webmaster Central, which authenticates the identity of the person registering the complaint. Rarely does Google take action against an individual website. Instead, they use spam reports to update their algorithm.

Google Base has released tips on how to keep your Google Base feed active and announced the renunciation of the "label" attribute. Tips include the following suggestions: to make sure the price on your feed matches the price on your landing page; remove an item if it's out of stock; pause your feed if your site is down; label items precisely.

Google Adwords beta tests a new cost-per-acquisition model; advertisers pay publishers when a user makes a purchase or submits a contact form.

Yahoo introduces a new "NOYDIR" meta tag, like the "NOODP" tag, which allows webmasters to specify the use of a web page's title and description in place of the title and description that represents the site in the Yahoo Directory (if it's listed there).

Microsoft bCentral no longer accepts new submissions; rumor has it the directory will be offed in the next few months.

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