Search Engine Reports - February 2009

Search Engine Reports

February, 2009
Adwords Advertisers may soon see a monthly budgeting option in their Adwords accounts.

On February 28, Google will shut down its Print Ads program.

Google abandons support for uploads to Google Video, presumably to consolidate its effort behind the more-popular YouTube. In a similar move, Google announced it will halt development of Google Notebook (irrelevant in light of Google Docs). Also canceled: The unpopular Google Catalog Search. Mashup Editor will be closed in six months. Dodgeball and Jaiku have also bit the dust.

Yahoo! hires a new CEO whose background suggests that she was brought on to sell the company, whose revenues fell $303 million in the last quarter of 2008. The news is not all bad, though: A rise in stock price accompanied the news of the $303 million loss, which was less than expected.

Yahoo Search Marketing advertisers find themselves paying extra click fees for accounts deemed "underperformers," after the "optimization" of those accounts by Yahoo Search Marketing personnel. One must opt-out to avoid these "services," which are allowed by the fine print agreed to by every Yahoo Search Marketing advertiser.

Yahoo closes Content Match in Europe.

Microsoft lays off about 5,000 workers - 5% of its workforce - yet says it will "add a few thousand jobs back into areas like search."

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